5 Useful Marketing Tips For Social Media Influencers
So you’ve heard of Social Media Influencers, right? If you own an Instagram account, more than likely you have come across a Social Media Influencer. Most celebrities or bloggers that you follow with a social media platform in some way, shape, or form have participated in Social Media Influencing.
Social Media Influencers partner with businesses to advertise the business’s products or services to the influencer’s social media fans and followers, which is called Influencer Marketing.
As we all know word-of-mouth is one of the most valuable forms of marketing out there.
The great thing about social media influencing is that Marketing Professionals are doubling their investment in Influencer Marketing this year, with Instagram influencers alone accounting for more than $1 Billion of marketing spent. This right here says a lot: there is a lot of money out here for this industry!
"Why?" you ask. Potential customers are much more likely to be receptive to recommendations from a person they respect and trust than to ads or other corporate messaging. Makes it a little more personable.
Here we are going to give you 5 Marketing tips that we deem necessary for social media influencers.
This is important for those trying to turn your Instagram platform into your own personal business and brand.
1. Keep Your Branding Consistent
Social Media Influencers are all about building a brand. They do this by developing a clear message and look they carry across all social media platforms and websites. Brand consistency takes you to the next level in marketing and it makes your brand feel more dependable to your consumers. This includes a consistent look and feel across your social sites that ties into your website.
2. Mother Your Community
As Social Media Influencers we know our market! We treat our community like our own little babies. Taking the time to respond to comments, answer questions, and give audiences a glimpse into their lives that makes them actually seem human and relatable.
Now-a-days brands are willing to work with Influencers versus Corporate Businesses because we’ve built our audience. We are familiar as to what our community wants to see and as well as being able to reach an audience that some brands or businesses might not be able to.
3. Collaborate, Collaborate, Collaborate
Influencers can build their audiences and rise to prominence by producing collaborative work with other Influencers. We find that everyone promoting everyone else is a win-win for ALL. In many cases, you will use Influencer marketing to extend the reach of your brand messaging by working with other Social Media Influencers to create or support content they post on their own social media channels. This is considered cross-promotion and it not only grows one’s reach quickly, but also forms relationships with other creators.
Cross-promotion allows you to reach a broader audience in ways that would never be possible through your own branded social media accounts.
In an interview we watched with Issa Rae and Roland Martin from News One Now, she discussed how people tend to network up the ladder to reach success when in actuality you should be working across. It’s about building with those around you, working with friends, colleagues, and co-workers who are just as hungry as you are for growth and success. This stuck out to us because we find it to be very true and makes so much sense.
4. Consistently Put Out Fresh Content
We’re sure that if you follow a Social Media Influencer, you’ve probably noticed how often they’re posting. Why do you think this is? Relevance! This gives them an opportunity to further engage with their audiences and also to stay top of mind in the crowded digital space. You should always update your social media platforms and update your website. NEVER do you want to remain stagnant and fall behind your competitors.
5. Play Around with New Ideas
As an Influencer you may come to a point where you feel like your work and your results are becoming stagnant. You don’t see a change in numbers or you just don’t feel that fire anymore like you did when you started. Don’t Freight! There is always a way to bounce back.
Try changing your approach, try new things, and play around with different and fresh innovative ideas. If you have been blogging about make-up for years but you’re also into fitness. Find a way to integrate the two into your social media platforms to spice up your pages and broaden your audience for a bigger and more successful outcome. As a business owner, YOU have the opportunity to play around with new ideas and strategies to help grow your brand.
We hope that these 5 Marketing Tips help you with becoming a successful Social Media Influencer and even a successful business owner. Marketing is always important for any brand and with these tips you’re well on your way to build that brand you’ve been wanting!
Stay tuned on our thoughts through research and experience on how to become a Social Media Influencer and how to build your brand/platform.